Tesco To Launch Vegan Steak That ‘Looks, Tastes And Smells’ Like The Real Deal

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Tesco To Launch Vegan Steak That ‘Looks, Tastes And Smells’ Like The Real Deal

A new plant-based steak is coming to Tesco, which apparently looks and tastes just like the real thing. Good news for all vegans and vegetarians, what with barbeque season just around the corner and all that.

Vivera, the Dutch company behind the steak, will be flogging its fake steaks exclusively in Tesco from 21 May, according to Plant Based News.

Credit: Instagram/Vivera
Credit: Instagram/Vivera

The steaks, which are made from wheat and soy, have been created to answer a ‘strong growing international demand for plant-based products’ Vivera has said.

Gert Jan Gombert of Vivera told Plant Based News: “A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years.

“With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product.

“The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers.

“It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.”

Since announcing the news, some people have questioned why vegans would want a product that resembles meat in look and taste, but it’s important to remember that lots of non-meat-eaters didn’t give it up because they don’t like the flavour or texture of meat; a lot of people pack in meat for the sake of animals or the environment or for their own health.

Now, whether these steaks actually taste convincing enough to fool meat-eaters remains to be seen, but it definitely looks like meat, doesn’t it? And I’m sure there will be many veggies and vegans willing to give it a shot when they go on sale next week.

The steak will be made available in 400 stores, so if you’re dying to see what all the fuss is about you shouldn’t have too much of a hard-time finding one.

Source: Plant Based News

Featured Image Credit: Instagram/Vivera

Claire Reid

Claire Reid is a journalist at LADbible. Claire graduated from Liverpool John Moores University with a BA in journalism. She’s previously worked at Trinity Mirror. Since joining LADbible, Claire has worked on pieces for the UOKM8? mental health campaign, the Yemen crisis, life in the Calais Jungle as well as a profile of a man who is turning himself into a cyborg.

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